Franchise trends: Frozen yogurt out, frozen humans in
Updated: Sep 17, 2018
Cryotherapy is hot. Frozen yogurt is not. At this year's annual Franchise Expo in New York City, there wasn't a single frozen yogurt vendor to be found. But there were lots of other new business concepts. Wochit
The frozen yogurt trend has cooled off, but the frozen human franchise business is heating up.
At the International Franchise Expo at the Javits Center this year, there were no exhibitors selling frozen yogurt franchises, unlike past years when dozens of frozen yogurt brands pitched their shops as the perfect small business. Instead, the hot properties at this year’s show were promoting juice bars, acai bowls and cryotherapy, where customers enter a chamber cooled to minus 220 degrees Fahrenheit.
The franchise expo, held last week, is the best barometer of what new business concepts are likely to move into vacant storefronts in strip malls and downtowns. New Jersey in general, has shown itself to be ahead of the rest of the country in adopting new trends, and in moving on when those trends become oversaturated.
The franchise industry in New Jersey is projected to grow by 200to 17,200 franchise operations in the state, with close to 175,000 employees and $19 billion in revenue.
Two fast-growing concepts, acai bowls and cryotherapy, have already gained a foothold in New Jersey.
Philadelphia Orange Cryo Wellness, which offers customers a chance to immerse themselves in a chamber cooled to an extreme degree with liquid nitrogen, opened its first location in New Jersey last month, in the shore town of Avalon.
Cryotherapy, first developed as treatment for rheumatoid arthritis, claims that three minutes in a cryo chamber can reduce inflammation and pain, stimulate the metabolism and boost mood and energy.